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KOREA

CODEPLAY FOR PROSPECS

functional clothing design

Design Factors:

• Research and Analysis

• Concepts design

• Design refinement

• Pre-engineering

• Follow up on Prototyping

Brand Design Language  

“Mark  the Land around you” is the intended Kihu original fitness/outdoor concept and it is the most primal gesture of reconnecting with the landscape. Thick boundaries lines and naturally shaped shadows define a language that makes feel at the same time young, iconic, light and technical. We have been developing from zero the total Brand Design Identity as well taking care of the design for season collections, directly designing the sportswear, shoes and accessories lines. 

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