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product design

Design Factors:

• Research and Analysis

• Concepts design

• Design refinement

• Building Values

• Graphics design


• Branding Guidelines

• Pre-engineering

• Shops Interior design

Collection Bicycle

The bicycle has been designed with the intent to materialize and campaign troughs a real three-dimensional object the values and messages of a new category of product for Millet, an apparel casual line for bicycle-people.

The essence is designed to be excessive and provocative even thou Avancorsa is a fully functional bicycle prototype: it injects youth’s optimism bringing together in one design a unique mixture of feelings, where fun and joy plays with style and simplicity. Every detail is thought and each material selected to be after transformed in the actual fashion line and the shops code interiors.

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