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Brand Pattern  

Developing the new Millet Brand Pattern we have been searching for a special rhythm that could embody all the values of hiking and outdoor lifestyles to a more casual and usable level. We created a successful design that explores the client main logo design potentials and merges these findings with new elements of the Korean cultural background. 

The goal of the project for to develop a unique pattern that could embody all the values of outdoor lifestyles and make them fruible within millet casual lines. We have been working on the redefinition of the millet language exploring the unique Millet Logo design and combining with new elements that comes also from the Korean cultural background.

We developed the Millet Brand pattern.

brand design

Design Factors:

• Research and Analysis

• Brand Values Strategy

• Brand Concepts

• Graphic Design refinement

• Patterns Specifications

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