KOREA
MINIDESIGNER FOR BABBARAL
design vision
Educational Creativity in a toy car.
Target
3-7 years old
it has a soft core and all the edges of the product made in EVA and the exterior is made of a layer white cardboard put together with a patented system that allow and easy snap assembling of the full 3D car from a flat sheet of material.
Child creativity advantages: full formation with creative intelligence to compensate the typical mnemonic intelligence thought at regular schools
Develop the full brain potentials
Creativity teach how to create own language own expression and communication towards the others
Self expression
The stimulus to creativity is the obstacle, the problem that generates the will to overtake it and solve the issues
Problem solving
The child becomes free to imagine decide select and make things away from parents directions
Auto determination
Creativity make the child curios to experiment and eager to learn new way to make things better
Activity/Manual ability
The child can recognize himself in the objects of his own creativity
Self control/Confidence
Creativity requires lots of energy and it is high caloric consume
Appetite
“Learning and imagination becomes real tridimensionality experience”
Material: 100% Cardboard
Style: Design Simple Clear Open
Assembling: DIY Flat folded
Play-ability: Color and Race
“The Object is the white board to draw on” Kids needs to discover the world expressing himself on it, drawing on it.
Need for the child to draw big, to be free from the limited space of a page.
Child:
Child full expression
•Free the child creativity from inhibition, draw on a big white object
•Importance of the experience, transforming intellectual learning into action
Big Box Effect
Child:
•Sensation of being inside (Uterus effect) alone and protected.
• Create a special space, separated from parents world, possibility to listen his interior world
•Imagine and build with fantasy different worlds
Parents:
•Child build Independence and form a sense of identity
•Build child Self consciousness and self esteem
Dream and imagination
•Immediately playable
•Very quick and basic assembly method
•Transformable from 3D to flat and vice versa anytime
•Assembling or coloring process is not mandatory to have fun
•The toy becomes more and more playable with time as creativity raises
•Is an open toy that open to imaginary worlds
•Is a game that makes socialize
Playable 150% because once reached a good level of design skills the toy can be completely modified in the way is made!
Large toys
Expensive
Precious effect
Care to maintain and preserve the toy
Representation of already existing stuff
Limits
Barrier to child expressiveness
The fun is only within given boundaries and rules
Limited play-ability
Rules comes from the top down
Creativity largely discouraged
Relation child parents could be of control and restrictive
ProjecToy
Inexpensive
No precious effect
Disposable
White board
No barrier No limits
Suggest but not impose
Fun from curiosity
Creative opening
Free child expressivities
Rules are discovered and created by the child, independently
Rules by experience and not by imposition
Create a collaboration pro creative between the child and the adult
Concept advantages Expressing and building personality
Large Toy
Precious and delicate
“Be careful don't ruin it..”
Spoilt
Passive
Fence sitting
Niggardly
Insecure
Hyper-methodic
Projectoy
Sturdiness and disposable
“Son let me see what you can do..”
Self confidence
Curiosity
Open minded
Individual Skills
Active
Collection First Series
Car
Sport car
4 door car
F1
Truck
Plane Classic
Semi Truck
Bus
Scooter
Sets of reposition able stickers could be sold within the package or as well special extra collections could be created and sold separated
Technical aspects Behind simplicity Embossed lines for suggestion, to simplify the hardest part to color, the circle and wheels.
The black line on the edge could be made with a rubber coating in order to guarantee higher safety*
*in case the prototypes will show an issue there
Design Factors:
• Research and Analysis
• Concepts design
• Users testing
• Design refinement
• Pre-engineering
• Follow up on Prototyping
• Patenting
Brand Design Language
“Mark the Land around you” is the intended Kihu original fitness/outdoor concept and it is the most primal gesture of reconnecting with the landscape. Thick boundaries lines and naturally shaped shadows define a language that makes feel at the same time young, iconic, light and technical. We have been developing from zero the total Brand Design Identity as well taking care of the design for season collections, directly designing the sportswear, shoes and accessories lines.
