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product design

Design Factors:

• Brand Values Orientation

• Analysis and Research on Trends

• Concepts design

• Bouquets of Design Languages

• Design refinement

• Layout of the first 2 Collections
• Materials Colors and Finishes

PZero is one of the youngest fashion brand in the Italian market, active since 2002 is becoming more and more recognized for its high quality standards and its unique design driven approach to products.

While still foreseeing their debut in the eye-wear segment they selected b-on for a large design study, which was meant to satisfy a double scope: in the short term to define the design solutions for the launch of their first collection while on the long term to provide a larger vision in regards to the evolution of their spectacle's design.

"Plan the design evolution of the brand"

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