ITALY
SOL FOR SOFTLINE
product design
Design Factors:
• Research and Analysis
• Concepts design
• Design refinement
• Pre-engineering
• Follow up on Prototyping
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Sol project shows the studio approach to the development of a new and iconic contract chair. Creating Furniture Design requires a shift in the design from the simple functionality of the product towards something that is also very emotional and personal, something that emphasized poetry of design while serving greatly to its functional tasks.
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Colored outline defines an object that tends to disappear. A chair's profile synthesized in a graphical element: the "Eight" butterfly shape of the Sol monocoque design. Sol reinterprets the classic iconic Thonet chair translating that simplicity into the newest set of materials, it is made using latest over-molding technology which bends together in 1 piece the clear plastic and the colored one.
The client gave lots of freedom in the initial stage pf the project underlining the only request was to build something new and at the same time familiar to everyone like a Thonet chair would be and that was very helpful in this particular project because we could extend the majority of the research in the conceptual phase.
For each concepts was very important to build different storytelling through shapes and designs and internally re-evaluate them and reshape them in even more simplistic iconic manners.
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By the end of the phase one b-on developed dozen of final concepts and discussed with the clients feasibility and modifications to bring on for the final stage of the project. The seat was prototyped in wood and tested, the implementations continued with the pre-engineering of all parts and final CMF's specification for the final collection of the Sol chair.
Quick napkin sketch of initial butterfly idea
3D rendering of the selected concept
Final 3D specification for dual injection seat and back parts
Staking chair designed for all weathers outdoor use
Some of the initial modelling of concepts based on the combination of 2 plastics, solid with color and clear see trough
Selected direction first development of the seat and back shell
Refinement of the design for the seat and back shell
Reverse engineered from a wood 1:1 prototype of the final shape for the seat and back shell
Rendering of the butterfly concept first collection
Rendering of the second collection with same color on the dual injection
Simple and familiar lateral silhouette of the Sol model
Sol color collection at launch of the second collection
Thonet feel and appeal in the contours of the new design